About

A small firm, on purpose.

Proglomerate is a boutique private equity firm based in Cardiff. We buy a small number of businesses outright, and we work alongside the owners who are not selling.

Why we are built this way

Most firms only do one of the three.

A corporate finance house sells businesses. A fund buys them. A consultancy advises on growing them. Each is set up for one answer, so that is the answer an owner gets, whatever they walked in with.

We built Proglomerate to cover all three, and small enough that the same people handle each of them. The first call is closer to a diagnosis than a pitch, and quite often the answer is that you do not need us yet.

How we think

Four things we hold to

Say the number early

An owner deserves to know roughly what we think the business is worth before spending three months proving it to us.

Only take on what we understand

If we cannot explain how a business makes money in two minutes, we are not the right owner for it and we are not the right adviser either.

Work with the team that is there

Whether we are buying a business or advising one, we start with the people already running it. Clearing them out is expensive, slow and usually wrong.

Say which conversation this is

Selling, growing and getting ready to sell are three different jobs. Confusing them wastes months, so we say on the first call which one we think you are actually having.

The mark

Three petals, three words, three ways in.

Acquire

We buy the whole business, at a price agreed once and honoured.

Scale

We work alongside owners who want the business bigger before they think about selling.

Exit

We get a business into the shape a buyer pays properly for.

Boundaries

What we will not do

You learn more about a firm from what it refuses to do.

  • We do not bid in auctions for the sake of winning one.
  • We do not buy businesses to strip them and sell the parts.
  • We do not take advisory work we cannot see paying for itself.
  • We do not help prepare a business for sale while quietly hoping to buy it cheaply. If we are interested, you hear it before the work starts.
  • We do not send an offer we have not already stress tested. A withdrawn offer costs an owner months of their life.

The team

Who you will deal with

Our team of highly qualified professionals is deliberately small. There is no layer of analysts between you and the people making the decision, which is why our process is short and why we say no quickly when the answer is no.

The same two or three people handle every stage, whichever of the three you come to us for.

Get in touch

Start a confidential conversation

One call, no documents, nothing shared with anyone. If we are the wrong firm for what you need, we will say so on the phone and point you at who might be right.

We read every message ourselves and nothing you send is shared. You can also write to neil@proglomerategroup.com directly.

Thank you. Your message is with us.

We read every message ourselves and one of us will reply within two working days.